Digital Local Marketing

In today's digital age, having a strong online presence is crucial for any business, especially for those targeting a local audience. Digital local marketing involves using various digital platforms to reach and engage with potential customers in a specific geographical location. Here are some tips to help you improve your digital local marketing strategy.

 Claim and Optimize Your Google My Business Listing

Google My Business is a free tool that allows businesses to manage their online presence across Google's search engine and maps. It's essential to claim and optimize your Google My Business listing as it's often the first thing people see when searching for businesses in their local area.

To optimize your Google My Business listing, ensure that all information is accurate and up-to-date. This includes your business name, address, phone number, website, and business hours. You should also add photos and videos of your business, respond to reviews, and regularly post updates to keep your listing fresh.

 Build a Mobile-Friendly Website

With more and more people accessing the internet on their mobile devices, having a mobile-friendly website is critical for any business. A mobile-friendly website ensures that your website looks and functions correctly on smaller screens.

To make your website mobile-friendly, use responsive design, which automatically adjusts the website's layout to fit the screen size of the device used to access it. You should also ensure that your website's loading speed is fast, as slow loading speeds can lead to a high bounce rate.

 Implement Local SEO Strategies

Local SEO strategies are focused on optimizing your website to appear in local search results. This involves optimizing your website content with relevant keywords and phrases related to your business and location.

To start with local SEO, conduct keyword research to identify the terms people use to search for businesses like yours in your local area. Make sure to include these keywords in your website content, meta descriptions, headings, and image alt tags. You should also ensure that your website's title tag includes your business name and location.

Use Social Media to Engage with Local Customers

Social media platforms such as Facebook, Twitter, and Instagram provide an excellent way to engage with local customers and increase brand awareness.

To use social media effectively, you should create a social media profile for your business on relevant platforms and regularly post updates, including promotions, events, and other relevant content. You should also engage with your followers by responding to comments and messages promptly.

 Leverage Online Reviews

Online reviews are critical for any business, and they can significantly impact a customer's decision to use your services or purchase your products.

To leverage online reviews, encourage your customers to leave reviews on your Google My Business listing, social media platforms, and other relevant websites. Respond to all reviews, whether positive or negative, and use the feedback to improve your business.


Digital local marketing is an essential aspect of any business looking to attract and engage with customers in their local area. By optimizing your Google My Business listing, building a mobile-friendly website, implementing local SEO strategies, using social media to engage with local customers, and leveraging online reviews, you can improve your digital local marketing strategy and increase your business's visibility and profitability


Rob Hillman here and I live in the Northern Territory in Australia where the Crocodiles, Wild Buffalos and Kangaroos run free!. I am a Certified Internet Webmaster Instructor and a Microsoft Certified Systems Engineer. I also have over 40 books published on the Amazon Kindle platform. For more training videos please take a look at our YouTube Channel www.youtube.com/eastrainingguides

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