AI's Promising Role In The Future Of Email Marketing
Email marketing has been an important part of marketing since the 1970s. In the 2020s, digital marketing strategies for businesses include more email marketing. Email marketing was worth $7.5 billion in 2020 and is expected to be $17.9 billion by 2027.
Like most things, email advertising has evolved and grown since the 1970s. It has more choices now, especially since artificial intelligence has been made and put into use (AI). Consider how AI will impact email marketing and its implications for your organization and marketing activities.
4 crucial ways AI is enabling email marketing
Making content for emails
Your email marketing campaigns will improve if your email's subject lines and content are good. The first thing a subscriber sees is the subject line, so whether or not they open the email varies depending on how well the subject line catches their attention.
It's hard to contact as many potential customers as possible and convince them to buy. Marketers have most likely spent hours determining how to compose the ideal textual content for emails, what type to send, and what format to utilize.
This lets people try things out and see what works and what doesn't. AI removes the need to guess and makes the process easy for marketers with a lot on their plates. With AI, you could use data from their past marketing campaigns to make subject email lines that your viewer will like.
You may also develop body content that maintains people's attention and places the most relevant information at the top of the page. Your audience would click through more frequently because your material will be more fascinating and suited to them, which gets us to the subsequent person.
Super-customized content
An essential part of effective email marketing is personalization. No one sends mass emails anymore. If you want your consumers to trust you and click on your links, use their first name in your emails and provide them recommendations and content relevant to where they are in the client journey. If you don't add these personal touches to your emails, they might be ignored or marked as spam.
AI makes this easier by monitoring what subscribers do on your website, what they purchase, and how they reply to your emails. You can then utilize this knowledge to predict their future requirements and offer people product recommendations or bargains you know they'll appreciate.
Better Predictions of Sending
Marketers formerly had to figure out the best times to send emails to customers and prospects, as well as how many emails to send, by trying and failing. This means it has often taken advertisers to find and build on a trend. By looking at pieces of data and old emails, AI can do some of the work above for you.
You can utilize the time you're sent the emails to determine which ones were most successful because you have access to various email analytics. So, when planning your upcoming advertising campaign, you can be sure that it will arrive in customers' inboxes when they are more likely to open and read it.
AI also allows for emails to be sent on their own. As a result, instead of sending several emails to your contacts manually, you may schedule your emails to be sent automatically or set up trigger points that send emails based on the actions of your subscribers.
Also, most email automation tools let you divide your connections into groups based on different characteristics and demographics. Hence, if you have subscribers worldwide, you may send them emails at the optimal times in their respective time zones.
Better email lists
One of the most damaging events that may occur to an email marketing campaign is a list consisting of spam emails or obsolete addresses. When you send emails to accounts that result in a bounce or an error, your reliability and sender score can deteriorate over time. Your emails might be blocked in the worst case.
AI tools like email can check your lists for spam sources that could hurt your work in the long run and get rid of them. Although it may be inconvenient to see your email list diminish, sending an email to accounts that will not connect with your subject material is preferable.
It's an exciting moment to be an email marketing firm, and the email campaign technology you choose for your organization should be able to handle the limitless possibilities that AI has to present, both now and in the end. If you don't understand how to utilize AI to your benefit in email marketing and you don't know where to begin, you may try Benchmark Email for free and learn how it can help you send good emails.
